Health Behavior and Health Education: Theory, Research and Practice (Jossey Bass/Aha Press Series)
By Unknown Author.
Description
This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designied to improve health-related behaviors. This book is definitely on my list as one of the top five 'big picture theoretical framework' resources for the serious public health professional. --American Journal of Health PromotionThe contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior. - from Amzon
ISBN(s)
1555422438, 9781555422431
