Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
Description
Winner of GetAbstract's INTERNATIONAL BOOK OF THE YEAR, 2014 The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drown...
ISBN(s)
081443374X, 9780814433744
