Design for Success: A Human-Centered Approach to Designing Successful Products and Systems
By William B. Rouse.
Description
In the field of engineering like many others, foreign competitors are beating U.S. businesses to the punch in terms of bringing new products successfully to the marketplace. How can U.S. engineering companies compete? Simply by turning to this thought-provoking work which answers these and many other questions of successful design products and systems that are market driven and user oriented. Using a comprehensive methodological framework for human-centered design of complex systems, it covers four phases: naturalist, marketing, engineering, sales and service. A wide variety of tools and te...
ISBN(s)
0471524832, 9780471524830
