Breaking Through Culture Shock: What You Need to Succeed in International Business
By Elisabeth Marx.
Description
What makes some international managers successful while others struggle with basic tasks? If we are all so global nowadays, what makes some of us more international than others? When U.S. managers succeed in only 50% of their global work and UK managers only 14%, the answer lies not with the number of air-miles one clocks up on transatlantic flights or the technical excellence one brings to a job. Success with international teams entails managing culture shock. In this new edition of the critically acclaimed Breaking Through Culture Shock: What You Need to Succeed in International Business,...
ISBN(s)
1857882210, 9781857882216
