Advertising: New Techniques for Visual Seduction
By Uwe Stoklossa.
Description
“Looking to create some fresh visuals? [Advertising] is your ticket to inspiration.”—Dynamic GraphicsAdvertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He sha...
ISBN(s)
0500289093, 9780500289099
