The Power of Strategic Thinking: Lock In Markets, Lock Out Competitors
By Michel Robert.
Description
Here's a startling concept for anyone who knows anything about business: "For successful companies, competition is irrelevant." Flying in the face of the conventional wisdom of most senior management today, the internationally noted business consultant Michel Robert explains why gigantically successful businesses ignore their competitors...and reap huge profits! How does it work? A number of CEOs who have used Robert's unique strategic thinking process--and are now true believers--recall in these pages how he enabled them to choose the right strategy for success in toda...
ISBN(s)
0071357777, 0639785316978, 9780071357777
